Most of the hotels below three-star, due to the “small and comprehensive”, high costs, overlapping target customers, serious vicious competition, resulting in low business efficiency.
With the strengthening of the industry’s economic hotel concept, many of this class of hotels have repositioned and economic quarter to the direction of the development of the idea. Economy hotels, star-rated hotels, these are two different types of concepts caused by different classification bases. There are times when they intersect, but but most of the time they cannot be harmonized. Although, we can classify one or two-star hotels, or even three-star hotels into the category of economy hotels, but the difference is not simply the relationship between all and some, high-end and low-end. The differences between budget hotels and star-rated hotels can be summarized as follows:
First, different market positioning
Economy hotel is to receive low-income business guests, family vacation guests and young students and other guests. These guests in the consumption of practicality, the requirements of the hotel function affordable and simple; high-grade star hotel customers are more stable, mostly foreign business guests, the hotel in all aspects of the requirements are generally higher, and attach importance to the brand effect, and due to the high-grade star hotel customer service system is more in place, so, medium and high-grade star hotels customers are more stable.
Second, different facilities and equipment
High-end star hotel hardware facilities, large-scale investment, high grade equipment, while the economy hotel is small, simple and comfortable facilities, in addition to the front desk, guest rooms and restaurants three basic elements, and no spacious lobby, swimming pools, recreation rooms and other ancillary facilities, because the average traveler out of the accommodation in fact, and not too much of a need for these services, thus saving a large sum of money. And general printing, copying and faxing business services such as the front desk on behalf of the work, which is sufficient to meet the needs of ordinary guests.
Economy hotels have been taking the guest rooms as the absolute focus of the operation, the conditions of the guest rooms can be comparable to three-star hotels. The hotel omitted some large-scale supporting facilities and entertainment facilities, at the same time, the hotel for business guests more characteristics of the entire hotel are equipped with wired and wireless broadband Internet access equipment, the lobby also has an Internet cafe, to meet its unique information needs. According to the survey, nearly 100% of Shanghai’s economy hotels to provide free broadband business services, while the three-star hotels can provide free broadband business of about 20%.
Third, the different scope of services
Most of the domestic star-rated hotels are full-service hotels, food, accommodation, entertainment, shopping and transportation are provided; while the budget hotels are generally limited service hotels, most of which only provide “accommodation + breakfast” type of service. Economy hotels to quality service and humanized service to win a good reputation, make every effort to provide guests with perfect service, usually provide computers, Internet access, typing, fax, photocopying and ironing, postal and booking services.
In addition, budget hotels and different social tourism, most small social hotels and guest houses due to poor management or lack of development funds, although the price is low, but the service, health and safety conditions such as relative lo, not satisfactory!
Add Comment