June 2023 – Brand Finance, a leading brand valuation consultancy, has released its 2023 list of the top 50 global hotel brands by value. In terms of regional distribution, the United States has 33 hotel brands on the list with a combined brand value of $48 trillion, accounting for 79.83%.
The United Kingdom, China (Mainland and Hong Kong) and France each have 4 brands on the list, with brand values of 6.07%, 5.63% and 2.84% respectively; Spain has 2, with a brand value of 2.09%; and Australia, Sweden and India each have 1, with brand values of 1.62%, 1.29% and 0.62% respectively.
All Seasons and Hanting under Huazhu Hotel Group ranked 43rd and 46th respectively. Founded in 2010, the former is a mid-range hotel brand under the group, advocating the lifestyle of “Oriental, Moderate and Humanistic”, with 1,700+ stores in more than 220 cities across China. The latter is positioned as a budget hotel brand, founded in 2005, has entered more than 1,000 cities nationwide and has 3,200+ stores.
Huazhou is China’s second largest hotel group, with 31 brands, including economy (Hanting, Haiyou), mid-range (All Seasons, Tangerine), mid-range and high-end (Tangerine Crystal, Meilun), and high-end (Huamantang, Shibaige, Shiyueyue), which has opened 8,500+ stores in more than 1,000 cities.
Jin Jiang came in 28th place, behind which is Jin Jiang International, China’s No. 1 and the world’s No. 2 hotel group, with more than 40 high, mid-range and budget brands such as J, Rock Garden, Jin Jiang, Radisson, Yujin Xiang, Compass, Lafontaine, and Vienna. As of the end of last year, the total number of hotels opened reached 11,560, with a total of 1,103,196 hotel rooms in operation.
Shangri-La, headquartered in Hong Kong, ranked sixth with a brand value of US$2.117 billion, up one spot from last year. It is Asia’s largest luxury hotel group, founded in the early 1970s, and is part of the Kuok Group, which is owned by Malaysia’s richest man, Kuok Hock Nin. It has more than 100 Shangri-La hotels, Shangri-La resorts, Kerry hotels, Traders hotels and JEN hotels in 78 destinations around the world, including 55 in mainland China.
Last year, the group’s consolidated revenue rose 17.8% year-on-year to US$1,462.1 million (RMB10.5 billion); average daily room rate increased from US$130 to US$155, up about 20% year-on-year. Net loss was US$159 million, down US$132.1 million year-on-year.
U.S. hotel brands took eight of the top 10 spots (the one remaining was the U.K.-based InterContinental brand, valued at $1.2 billion) and rounded out the top five. Hilton Group is undoubtedly the big winner, with its Hilton reigning as the world’s most valuable hotel brand, valued at $11.746 billion (about 84 billion yuan), almost twice as much as the second-place Hyatt; more than 600 Hilton hotels and resorts across six continents.
The mid-to-high-end business hotel chain Cheerios moved up one spot to third place with a brand value of $4.255 billion. This is the largest international hotel chain brand under Hilton Group, with more than 2,800 hotels in 36 countries and regions. 2014 officially entered the Chinese market, and has opened nearly 300 hotels in more than 120 cities, becoming one of the largest international hotel brands in China’s mid-to-high-end hotel market.
Double Tree and Zunsun Hotels are among the top ten hotels, ranking seventh and ninth respectively. In addition, its Xinting Hotel (18), Huiting Hotel (22), Conrad Hotel (31), and Hilton Grande Select Hotel (44) also made the list, totaling eight brands on the list.
Last year, the Hilton Group reported total operating revenue of $8.773 billion and net profit of $1.255 billion, up 51.57% and 206.1% respectively. Newly opened 355 hotels (including 58,200 rooms) in the year, and by the end of 2022 has a total of more than 2,820 hotels in the pipeline in 118 countries and regions around the world.
Marriott International (Marriott) has 12 brands on the list, accounting for more than one-fifth of the total, with its Marriott and Sheraton ranking fifth and eighth, respectively; Le Meridien is the fastest-growing hotel brand (375%), making its debut on this year’s list and ranking 23rd with a value of $670 million; and Aptarget Select is the next-fastest-growing brand (174%), ranking 25th with $650 million. Ranking.
IHG’s portfolio consists of five collections and 18 brands in 6,000 destinations around the world. Five of these brands made the Top 50 list, with Holiday Inn (4) and InterContinental (10) among the top 10, and Crowne Plaza, Staybridge Suites, and Kimpton ranked 13th, 33rd, and 41st, respectively.
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